Southern Cinema is a family owned and operated technology specialist based in Cumming Georgia, a short distance from the shores of beautiful Lake Lanier.
Our specialty is the integration of electronic systems into the lifestyle of our discerning clients. Our unique approach seeks to enhance the experience of technology such that it is a source of pleasure and satisfaction, not frustration.
Southern Cinema’s turn-key approach puts our experts in charge of creating stylish, comfortable, and acoustically appropriate environments featuring some of the word’s finest names in Audio and Video.
At Southern Cinema we blend experience, creativity and enthusiasm to create an energetic and conscientious workforce. You’ll find our helpful attitude to be tempered with expert knowledge and technical skill.
Our Installation staff are factory trained and not only keep up with, but actually help to advance, the “state-of-the-art. ” Once in your home, they strive to provide you with a true “white glove” experience every step of the way. We have served Metro Atlanta since 1997 and Florida’s “First Coast”, including Jacksonville, St. Augustine and Daytona Beach, since 2006.
Upon visiting our luxury showrooms , the first thing you’ll notice is the obvious lack of electronics. Just as it would be in your own home, our design center displays examples of the seamless (and discreet) integration of technology into the design and aesthetics of your unique living space.
As our concierge leads you through our “Home” our goal is to make you feel comfortable, impressed and inspired all at the same time. Consultations in your home are also available at no charge.
Monday | By Appointment Only
Tuesday-Saturday | 10:00 AM – 6:00 PM
Saturday | By Appointment Only
Monday-Friday | 10:00 AM – 6:00 PM
Southern Cinema draws experience from a plethora of technology and construction industries, but unlike most “custom installation” companies whose background is in security or electrical, Southern Cinema primarily has its roots in Audio/ Video.
The owners of Southern Cinema come from a long line of well known and well respected authorities in the industry. The source of this lineage is Francis “Brock” Brachhold. Brock was always very interested in electronics and built his first crystal radio set at the age of twelve in 1921! He returned from WWII and opened a small radio shop in Daytona Beach Florida. He is credited with owning one of, if not the first, televisions in Florida; the event captured by the local paper.
His children and grandchildren continue to pursue his passion. Don Russell helped found the company in 1997 and serves as its CEO.
Don started in the industry at the young age of 14 as an official “attic crawler” for his family’s company Sound Ideas Stereo in Gainesville Florida. Through college at the University of Florida, Don served as the company’s Custom Installation Manager. At the time of his amicable departure in 1997, Don was only 25, but had already worked in the industry for over a decade.
Don credits his success to the legacy of his grandfather, Francis Brachhold a.k.a. Granddad “B,” and the support and encouragement of Grandma “B,” who at the age of 99 is an inspiration to all. She has maintained the same home in Daytona Beach, FL since 1948.