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Southern Cinema is a family owned
and operated technology specialist
based in Cumming Georgia, a short
distance from the shores of beautiful
Lake Lanier.
Our specialty is the integration
of electronic systems into the lifestyle
of our discerning clients. Our unique
approach seeks to enhance the experience
of technology such that it is a
source of pleasure and satisfaction,
not frustration.
Southern Cinema's turn-key approach
puts our experts in charge of creating
stylish, comfortable, and acoustically
appropriate environments featuring
some of the word's finest names
in Audio and Video.
At Southern Cinema we blend experience,
creativity and enthusiasm to create
an energetic and conscientious workforce. You'll find our helpful attitude
to be tempered with expert knowledge
and technical skill.
Our Installation staff are factory
trained and not only keep up with,
but actually help to advance, the "state-of-the-art. "
Once in your home, they strive to
provide you with a true "white
glove" experience every step
of the way. We have served Metro
Atlanta since 1997 and Florida's "First
Coast", including Jacksonville,
St. Augustine and Daytona Beach,
since 2006.
Our Showrooms...
Upon visiting our luxury showrooms ,
the first thing you'll notice is
the obvious lack of electronics.
Just as it would be in your own
home, our design center displays
examples of the seamless (and discreet)
integration of technology into the
design and aesthetics of your unique
living space.
As our concierge leads you through
our "Home" our goal is
to make you feel comfortable, impressed
and inspired all at the same time.
Consultations in your home are
also available at no charge.
Our Heritage...
Southern Cinema draws experience
from a plethora of technology and
construction industries, but unlike
most "custom installation"
companies whose background is in
security or electrical, Southern
Cinema primarily has its roots in
Audio/ Video.
The owners of Southern Cinema come
from a long line of well known and
well respected authorities in the
industry. The source of this lineage
is Francis "Brock" Brachhold.
Brock was always very interested
in electronics and built his first
crystal radio set at the age of
twelve in 1921! He returned from
WWII and opened a small radio shop
in Daytona Beach Florida. He is
credited with owning one of, if
not the first, televisions in Florida;
the event captured by the local
paper.
His children and grandchildren continue
to pursue his passion. Don Russell
helped found the company in 1997
and serves as its CEO.
Don started in the industry at the
young age of 14 as an official "attic
crawler" for his family's company
Sound Ideas Stereo in Gainesville
Florida. Through college at the
University of Florida, Don served
as the company's Custom Installation
Manager. At the time of his amicable
departure in 1997, Don was only
25, but had already worked in the
industry for over a decade.
Don credits his success to the legacy
of his grandfather, Francis Brachhold
a.k.a. Granddad "B," and
the support and encouragement of
Grandma "B," who at the
age of 91 cooks a mean casserole
and still maintains her home in
Daytona Beach.
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